The Apprentice 2022: Lord Alan Sugar concerned as boys’ team manage to create another turd-like product second week in a row

The Apprentice 2022 turd
Not another one! (Picture: BBC)

Turds seem to be a running theme in The Apprentice 2022 thus far, with the boys’ team managing to create another product resembling faecal matter.

After designing a logo that looked like a poop in the first episode of the series, the second instalment delivered yet another gem, only this time it was a brown electric toothbrush that was meant to replicate a wand.

Lord Alan Sugar was so concerned by the state of the electric toothbrush, which he’d challenged both teams to create for six to eight-year-olds, that he told the boys he was considering getting them a psychiatrist ‘because you seem to be obsessed with turds’.

‘This thing looks like it came from Uranus,’ he bantered, after remarking that the girls’ planet-themed toothbrush was from Saturn.

‘The more I look at it, the more embarrassed I get,’ project manager Aaron Willis responded after it was revealed that the boys’ had lost the task for another week running.

‘Quite simply, it’s just not good enough, but not one of you said “Aaron, that is a turd.” I feel like I’ve been fed to the lions in that respect.’

Lord Sugar on The Apprentice turd toothbrush
The turd-like toothbrush in all its glory (Picture: BBC)
Lord Sugar on The Apprentice
Lord Sugar was concerned about the boys’ turd-like products (Picture: BBC)

Aaron, who actually responsible for the brown product, decided to bring colleague Connor Gilsenan and Nick Showering back into the boardroom with him.

Ultimately, Lord Sugar fired Conor from the process, leaving just 14 contestants competing for his £250,000 business investment.

Last week, Lord Sugar went as far as calling it the boys’ poo logo the ‘worst’ he’d ‘ever seen’.

The Apprentice

zone post image for post 15881472The Apprentice 2022 has biggest launch show in years as millions of viewers tune in
zone post image for post 15890905The Apprentice star Karren Brady shares update on Claudie Littner after horrific accident
zone post image for post 15876800The Apprentice candidate slams 'unfair' Tim Campbell: 'You weren't there!'

It was created during a task that saw the apprentices having to design a cruise ship brand with a supporting advertising campaign which they then pitched to the big wigs of the travel industry. 

Will next week’s episode feature more stools? Only time will tell…

The Apprentice airs Thursdays at 9pm on BBC One.

Got a story?

If you’ve got a celebrity story, video or pictures get in touch with the entertainment team by emailing us, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.

Leave a Reply

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.

%d bloggers like this: