Looking for more alcohol-free drinks? Try this dry off-licence in London


Dry drinkers off-license Picture: supplied to metro.co.uk
Dry drinkers off-license (Picture: supplied to metro.co.uk)

Is the wine aisle in your local corner shop tempting you to ditch Dry Jan for a bottle of white and a night on the couch?

Maybe you’re struggling to find any half-decent alcohol-free drink options for when the Friday night feeling kicks in. 

Or, simply, you could be missing the ritual of hunting for the perfect tipple to nurse along with your dinner. 

You might be in luck: a low and no-alcohol off licence has opened in near central London to support those ditching the drink this January, making alcohol-free choices all the more accessible. 

In partnership with The Dry Drinker, Britain’s leading online retailer for low- and no-alcohol beverages, Anya Hindmarch has opened the Dry Drinker Off Licence in The Village in London’s Belgravia until February 10. 

The charming shop, which opened on Pont Street on January 7, is modelled after an old-fashioned off-licence and stocks more than 40 brands offering a huge selection of low- and no-alcohol beers, wines and spirits. 

Dry drinkers off-license Picture: supplied to metro.co.uk
The shop has been done up like an old-fashioned off licence (Picture: supplied to metro.co.uk)
Dry drinkers off-license Picture: supplied to metro.co.uk
Anya has left tasting notes around the shop (Picture: supplied to metro.co.uk)

Anya says: ‘We noticed that there is a real movement towards drinking less, so we wanted to open our first off-licence in the Village, but with a difference.’

She says the shop is not just for abstainers, but also sober-curious people and mindful drinkers who are on the lookout for new alternatives from brands such as Guinness, Gordons and McGuigan Wines. 

Anya has also dotted tasting notes and her top picks around the store for anyone too spoilt for choice.

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The physical store signifies a shift in consumer habits: according to The Dry Drinker owner Stuart Elkington, alcohol-free alternatives now make up 1.3% of the total beverage alcohol market in the UK. 

He says that while short periods of abstinence – such as Dry January or Sober October – are driving the change, there’s also an increase in 18-34 year olds who are ‘consistently seeking greater choice in the low alcohol space and, increasingly, the older generations are also getting in on the act too’.

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